March 25, 2019

Mitsubishi Motors in the UK launches the ‘Truck King Battle’


Mitsubishi Motors in the UK has given its dealership staff the opportunity to get creative and design their own bespoke Mitsubishi L200, with the winning design being voted for on social media.

The ‘Truck King Battle’ was opened to UK dealership staff across the Mitsubishi Motors network in January, giving all dealer staff the potential to design their very own one-off Mitsubishi Series 5 L200 pick-up. The finalists’ designs were then professionally rendered in a digital form.

These five creations have now been posted across the Mitsubishi Motors in the UK social media channels (Twitter @MitsubishiUK, Facebook @MitsubishiUK and Instagram @mitsubishimotorsuk). The truck with the highest level of engagement will be declared the winner on 21st March.

The winning design will then be created as a bespoke one-off truck, due to be unveiled at this year’s Commercial Vehicle Show.

Rob Lindley, managing director, Mitsubishi Motors in the UK said, “The ‘Truck King Battle’ is a way of engaging with our dealers and getting them involved in a creative project, illustrating the opportunities for customisation and personalisation of our best-selling pick-up truck. The Mitsubishi L200 is an important vehicle for us, our dealers and our customers who utilise the truck’s attributes with such a wide-range of applications. The diverse and adaptable nature of the Mitsubishi L200 has meant the dealer’s entries for the ‘Truck King Battle’ have been very wide-ranging and we look forward to seeing which one gets the most engagement across our social media channels.”