February 18, 2020

Give your brakes a break with Ford’s EcoGuide

Ford is introducing commercial vehicle-first technology that will help drivers economise by letting them know when to slow down in good time to avoid hard braking, based on the road ahead.

Ford’s EcoGuide technology uses the vehicle sat-nav to anticipate future driving situations that help inform the most fuel-efficient way to drive. It analyses driving behaviour and offers feedback to help achieve the optimum efficiency for the road conditions ahead.

“Everyone has experienced occasions when we have to brake suddenly if a bend is tighter than expected, only to speed up again afterwards. EcoGuide will help avoid this, saving drivers fuel, time and stress,” said Michael McDonagh, Transit global chief programme engineer, Ford of Europe.

Ford will first introduce EcoGuide to new Transit, Transit Custom van and Tourneo Custom people mover from mid-2019.

“Driving smoothly and assessing the road ahead as much as possible to avoid unnecessary braking and acceleration can improve your fuel consumption by as much as 12 per cent,” said Rebecca Ashton, head of policy and research for U.K. road safety organisation IAM RoadSmart, which runs eco-driving training courses approved by the Energy Saving Trust.

Changing habits to boost efficiency

EcoGuide helps customers drive more smoothly by using information from Ford satellite navigation and giving them advance notice of road junctions, slopes and bends, or upcoming speed limits.

Based on this information, the system prompts the driver to decelerate, while the vehicle’s gear shift indicator advises the ideal gear, using icons in the instrument cluster, to avoid unnecessary braking or acceleration.

In addition, EcoGuide can provide drivers with feedback on their driving efficiency via a “halo” around the digital speed read-out, based on analysis of acceleration, braking, cruising and gearshift patterns. The halo expands as the driver adopts more efficient driving habits, and a report can be viewed at the end of each trip.