February 18, 2020

Smartphones take centre stage in fleet management

A study of UK fleet decision-makers by GreenRoad, specialists in driver performance management, found that fleet managers are leading smartphone adoption and work-related app usage. Sixty-six percent of fleet leaders report that most of their managers now carry smartphones at work, according to the study, ‘Fleet Leaders Embracing Mobile Technology Potential’.

Those smartphones are being put to work as 43 per cent are using smartphone or mobile apps for fleet management activities, including fleet tracking and increasingly more advanced fleet and driver related services.

“We are amazed at how rapidly fleet leaders are turning to their smartphones to get fleet-related work done. We always knew there would be a migration, but this is happening unbelievably fast,” said Tanya Roberts, senior vice president of marketing for GreenRoad.

“This tidal wave of smartphone adoption mirrors what’s going on in the broader business landscape. Business managers in every industry are realising the advantages of having information at their fingertips, and the ease of using a mobile computing platform,” continued Roberts.

Of the fleet leaders surveyed, 41 per cent expect manager fleet app adoption to continue increasing. Survey respondents said that as more managers receive smartphones and are trained on how to use them in their jobs, the more effective and efficient they will be at managing their fleets.

Sixty-one per cent of respondents said that all or most of their drivers have smartphones with them on the job, and 35 per cent aid drivers are using job-specific apps, many of which are navigation related. Seventeen per cent expect to deploy additional smartphone apps for drivers in the coming year.

“We expect to see driver adoption increase as more compelling driver-centric apps are brought to market, and as fleets learn about these options,” continued Roberts. “Of course, distracted driving is also a concern so it’s important for any app provider to make accommodations for safety.”