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Innovation Automotive (IA), the UK’s first multi-brand, all-electric automotive company, has begun setting out its ambitions for the UK market, ahead of its launch... Innovation Automotive outlines ambitions for the UK

Innovation Automotive (IA), the UK’s first multi-brand, all-electric automotive company, has begun setting out its ambitions for the UK market, ahead of its launch later this year.

IA says it aims to simplify the process of switching to electric for businesses and consumers, bringing ‘a new level of accessibility’ to the market.

The company believes that the recent acceleration of digitalisation and e-commerce is re-shaping customer expectations, driving demand for a simplified approach to vehicle sales. IA says its team will research, source and deliver best-in-class electric vehicles via a direct-to-consumer sales model, enabling customers to make the switch to zero emissions with minimal hassle.

IA plans to initially focus on the LCV market. The first brands that IA will distribute in the UK will be DFSK and Skywell, with the DFSK EC35 compact panel van the first vehicle to go on sale in early 2022. This will be followed by the DFSK EC31, an electric chassis cab van.

Commenting on IA’s vision, CEO, Paul Brigden, said: “Innovation Automotive exists to make the switch to electric as hassle-free and straightforward as possible. IA hopes to challenge the reticence and scepticism that still exists in the market and help customers feel comfortable that they are making the smart choice”.

Brigden continued: “IA’s leadership team have been in the UK automotive industry for many years, and we understand the barriers that exist to making the switch to electric. That’s why we created this company. This is about offering the right products, at the right price with the right level of service.”