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Ford is trialling geofencing software that could automatically slow vehicles down when they reach a specified area, rather than relying on drivers to spot... Geofencing technology goes on trial

Ford is trialling geofencing software that could automatically slow vehicles down when they reach a specified area, rather than relying on drivers to spot changing speed limit signs. Geofencing technology creates a virtual area, say around a school or hospital. As the vehicle enters that area, technology within the vehicle is already used to tell the driver, either on the dash or the infotainment screen, that the speed limit has changed. 

Automatically slow

By taking this a stage further, the vehicle could automatically slow to match the new speed limit, reducing the chance of drivers being fined for breaking speed limits and increasing safety on the road for all users.

“Connected vehicle technology has the proven potential to help make everyday driving easier and safer to benefit everyone, not just the person behind the wheel,” said Michael Huynh, manager of City Engagement Germany, for Ford of Europe.

“Geofencing can ensure speeds are reduced where and when necessary, to help improve road safety and create a more pleasant environment.”

The 12-month trial, using E-Transits in Cologne, Germany, builds on recent Ford research projects that attempt to improve road safety, including connected traffic light technology, that could automatically offer green lights to emergency vehicles.